Email Marketing Services

The first piece of direct mail to be considered advertising was delivered to homes in 1872. It was a single page with advertisements on it, the brainchild of a relevantly unknown individual named Aaron Ward. However, someone a little more notable liked the idea, and his name was Richard Sears, who went on to create his version of mailed advertisements with the very first Sears Catalog. The rest is history.

Today, reaching people in their e-mail boxes rather than their mailboxes has become a leading channel of online marketing for reaching consumers. It’s also extremely targeted, measurable and less expensive than traditional bulk postal mail and can be as creative as your heart desires. However, there are many rules of the road which must be followed when it comes to sending email for solicitation purposes and associated fines and penalties are nothing to take lightly.

*Example of results from an email campaign targeting particular individuals by interest in just three separate counties in the State of Florida.*

Of the most important laws in the United States is the CAN-SPAM Act of 2003. This law applies to call commercial email messages sent in bulk. Regulations of this act require strict rules to a marketing emails header information, subject line, ad disclosure, senders Location, must offer an unsubscribe option, opt-out completion. Equally important is that hiring a third party to send the messages does not shield the marketing message’s owner from liability; in this case both the owner and the third party will be responsible for compliance. For this reason it is critical to hire a company that will follow these important email marketing rules.

However, when done properly email marketing can be extremely effective. In fact, in in many sectors email marketing is among the top three most effective ways to drive website visits leads and sales. Email marketing allows you to target certain demographics including industry, employment type, positions held, political affiliations, ages, rage of income, interest, and plenty more. Using this information can then be added to even more methods of filtering such as location, right down to a targets zip code. This creates a wide pool of available consumers or businesses to reach whether locally or nationally.

Demographic Targets

Below are some of the demographics our lists can target. These can be used to build custom lists by zip code and zip code radius. Please inquire about others.

Marital Status

Married
Single
Divorced/ Separated Widowed

Presence of Children

Age 0-18
Grandchildren
Empty Nesters
Single Moms

Occupation

Administrative
Clerical or Service Craftsman
Doctor
Farm Worker
Foreman
Home Office
Homemaker
Lawyer
Management
Middle Management Military
Operative
Professional
Proprietor
Retired Military
Retired
Sales/Service
Service Worker
Student
Teacher
Unskilled
High Paid Blue Collar Retirees (65+)

Home

Own Home
Rent Home / Apartment Live With Parents
Equity Homeowners Recent Movers

Length of Residence

Under 1 Year
1-5 Years
6 Years and Longer

Ethnic

African American
Asian American
Hispanics

Cooking/Dining

Gourmet Cooking
Home Cooking
Pleasure Cooking
Wines

Gardening

Flower Gardening
Houseplants
Outdoor Gardening
Vegetable Gardening

Buying Behavior

Subscribe To Cable TV
High Speed Internet Access Luxury Car Buyers

Contributors

Charities/Volunteer
Activates Community/Civic Activates
Current Affairs/Politics
Democratic Contributor
Donate To Charitable Causes
Environmental Issues
Our Nation’s Heritage
Republican Contributor
Support Health Charities
Wildlife/Environmental Issues

Collectibles

Crafts
Crocheting
Cross-Stitching
Needlework/Knitting
Sewing
Scrap-Booking
Quilting

Outdoor Sports & Recreation

Bicycling
Bird Watching
Boating/Sailing
Bowling
Camping/Hiking
Fishing
Golf
Horseback Riding
Hunting/Shooting
Motorcycling
NASCAR Enthusiast
Participate In Team Sports
Power boating
Running/Jogging
Sailing
Scuba Diving
Snow Skiing
Soccer
Tennis
Watching Sports on TV
Water-Skiing/Water Sports

Pets

Household Pets (non specific) Own a Cat
Own a Dog

Healthy Choices

Dieting / Weight Control Healthy / Low Fat Cooking Health / Natural Foods
Physical Fitness Exercise
Self Improvement
Vegetarian

Music Preferences

Alternative Music
Classical
Country
Easy Listening/Light Sounds
Gospel
Jazz
Latin
Metal
Pop/Dance
R&B
Rap
Rock (hard & soft)

Leisure Activities & Hobbies

Automotive Work
Books
Collectibles/Memorabilia
Crafts/Needlecrafts
Cultural/Art Events
Fine Arts Antiques
Gambling
Photography
Sweepstakes
Watching Sports
Wine

Travel

Cruises
Foreign Travel
Recreation Vehicles
US Travel
International Travel
Vacation Packages

Hi-Tech/Entertainment

Audio/Video Equipment
Cable TV
Cellular Phone/Pager
Computer/Electronic
Games Computer
Hardware Computer
Software
DVD’s
Internet
Long-Distance Telephone
Satellite Dish
CD’s

Home & Family

Home Decorations / Furnishing
Do It Yourself Projects

Online Activates

Pay Bills
Shop for Insurance
Shop for Mortgage / Loans
Shop for Vehicles
Surf the Net
Purchase Books or Music
Purchase Clothes
Purchase Hardware / Software
Make Travel Arrangements
Trade Stocks / Bonds
Job Searching

If you’re interested in exploring all of the marketing techniques and email capabilities available to reach your targeted audience we can help build, design, create and deploy an effective email marketing campaign which will utilize approved opt-in compliant lists of targeted prospects with our full service email marketing campaigns. If you already have your own list and want to do your own email marketing, cick here.

Feel free to request more information or call us right now at 561-370-7366. You can also order a strategic consultation to acquire only the immediate technical support or insight you seek.